Freixenet, the global leader in sparkling wine and the number one international alcohol-free sparkling wine brand (IWSR 2024), introduces Freixenet Diamond 0.0%, its first super-premium alcohol-free sparkling wine.
Crafted from selected Italian grapes and gently de-alcoholised to preserve its character, Freixenet Diamond 0.0% offers a fresh, balanced taste with refined aromas and a crisp, polished finish. The new Freixenet Diamond 0,0% will be available from April 2026 in 75cl bottles.
Conscious alcohol consumption is no longer a niche trend but is developing into a relevant market segment with clear growth potential (+13%, IWSR, 2024), even though it is still at a relatively small volume level. This momentum is driven by evolving consumer behaviour, with more people seeking moderation and embracing trends like ‘Zebra’ consumption.
Being ahead of this trend, Freixenet now offers a natural extension of its portfolio, delivering a super-premium 0.0% product with high quality and a thoughtful design concept that inspires renewed enthusiasm for conscious enjoyment.
The launch is elevated by the iconic diamond bottle, refreshed with a premium new visual identity and bold branding that mirrors the success and premiumness of Freixenet’s Italian sparkling portfolio.
Positioned at the top of the 0.0% segment, Freixenet Diamond 0.0% brings a clear point of view: you can have fun, even without drinking alcohol.
Diamond Sparkling Rosé and Still 0.0% variants are planned for 2026 to further strengthen Freixenet’s leadership in shaping the future of alcohol-free sparkling wine. The new Freixenet Diamond 0.0% will first launch in the UK, Poland and Belgium.
