Inspired by the legendary voyages of London merchants Ralph Fitch and William Leedes in 1583, Fitch & Leedes has built its reputation on the spirit of discovery, innovation and excellence. Today, every can proudly carries the emblem of their ship, De Tyger, as a reminder that each sip is a journey – a crafted moment of flavour and memory.
A legacy of quality and innovation
Trusted by mixologists and bartenders worldwide, Fitch & Leedes has become synonymous with exceptional quality and creativity. Serving as the pouring partner for more than 130 leading spirits, the brand is celebrated for its sophisticated range – from refreshingly effervescent tonics to complex, bespoke mixers.
Crafted using pristine, quadruple-filtered water for purity, and infused with intricate fruity and botanical notes, each infinitely recyclable can achieves impeccable balance. A bestseller in the range is the elegant Pink Tonic (below), renowned for its delicate notes of rose petal and fresh cucumber that perfectly complement gin. Meanwhile, the Grapefruit Tonic (above) captures the zesty, aromatic flavours central to the ever-popular Paloma cocktail, while the vibrant Blue Tonic adds a touch of magic with its oceanic hue and distinctive blend of blueberry and cardamom.
Adding to the brand’s innovation, every Fitch & Leedes can features a QR code, giving consumers and bartenders instant access to cocktail recipes, mixology videos, and pairing advice – turning every pour into a masterclass in mixology.
Global recognition at the 2025 Tonic & Mixer Masters Awards
This year, Fitch & Leedes UK achieved international acclaim at the 2025 Tonic & Mixer Masters Awards, securing multiple Gold and Silver Medals in one of the industry’s most respected competitions.
Gold Medal Winners
- Indian Tonic Water
- Pink Tonic Water
- Grapefruit Tonic Water
Silver Medal Winners
- Cheeky Cranberry
- Blue Tonic Water
Judged by a panel of leading industry professionals, these awards highlight the brand’s dedication to craftsmanship, flavour innovation and balance. The recognition is not only a testament to the skill of the Fitch & Leedes team but also a reflection of the trust and loyalty from partners, retailers, hospitality professionals and customers who continue to champion the brand.
Sustainability at the core
Fitch & Leedes is committed to ensuring that great taste doesn’t come at the expense of the planet. With a pledge to sustainability, the brand uses only infinitely recyclable cans, ensuring zero glass waste and a more eco-conscious choice for both consumers and the trade.
This environmentally responsible approach underscores the company’s ethos: ‘Crafted with Purpose. 100% Recyclable. No Glass. No Waste’.
Embracing tradition and exploration
In a world where consumers seek both innovation and nostalgia, Fitch & Leedes strikes the perfect balance. Its mixers honour tradition while introducing adventurous flavour combinations that inspire both classic and modern serves. This duality – respect for heritage combined with bold innovation – continues to set the brand apart on the global stage.
Expansion into Europe
Following its continued success in the UK, Fitch & Leedes is expanding into European markets, bringing its award-winning range of mixers to a wider audience of discerning drinkers. This expansion represents an exciting chapter for the brand, further strengthening its presence and reputation internationally.
For distribution enquiries, please click here to contact Dave Morton.
Raise a glass with Fitch & Leedes
From its historical inspiration to its modern recognition, Fitch & Leedes remains a brand that embodies exploration, quality, and craftsmanship in every sip. Whether enjoyed at home, in the bar, or within the world’s finest hospitality venues, each can is an invitation to elevate your drinking experience.
For an award-winning signature serve – just add Fitch
Follow us on social media:
- LinkedIn: @BespokeBeveragesUK
- Facebook & Instagram: @FitchLeedesUK
