Whether for special occasions, such as the increasingly popular ‘Dry January’, or year-round for personal lifestyle reasons, no- & low-alcohol products are very much in vogue and continue to rise in popularity, in particular with the consumer behavior of the Gen Z consumer that has led to new opportunities.
Globally, no-alcohol sparkling wine consumption volume increased by 7.1%.
Freixenet is the number one internationally-distributed no-alcohol sparkling wine brand worldwide. Also, Mionetto Alcohol Free improved its market share strongly. Alongside Germany, the Eastern European countries are the most dynamic markets in the non-alcoholic sector.
With eight brands among the global top 20 non-alcohol sparkling wine rankings, Henkell Freixenet takes further opportunity of this trend, promoting the following news in this category.
Mionetto – New in alcohol free
Following the success of Mionetto 0.0% Alcohol Free, confirmed by the near-doubling of sales volumes in 2023 versus the previous year, Mionetto is now launching Mionetto 0.0% Alcohol Free Rosé, to further strengthen its non-alcoholic sparkling offer. Enjoy the authentic Italian taste and lifestyle with the new Mionetto 0.0% Alcohol Free Rosé, carefully de-alcoholised to ensure freshness and fruity smoothness. The gentle alcohol reduction of the selected base wines and refinement with natural aromas lend to a pink peach blossom colour and a fine, delicate scent of ripe fruit with hints of red fruit and grapefruit.
Henkell Freixenet also sees a trend in aperitivo, given that spirits aperitifs increased by 6.4% in volume in 2023. Why not combine two trends: Aperitivo and alcohol-free? Dedicated to consumers who want to experience the Venetian Spritz serve at its best, Mionetto launches Mionetto Aperitivo Alcohol Free, to be a protagonist in the non-alcoholic spritz trend, bringing to the international consumer the lightest taste of the Italian Spritz.
Mionetto Aperitivo Alcohol Free is an original Italian alcohol-free recipe with 100% natural flavours, based on selected citrus, fruits and botanicals. Mixed with Mionetto 0.0% Sparkling Alcohol Free, it delivers all the pleasure of a premium spritz, but without alcohol – ideal to be enjoyed anytime and anywhere.
Freixenet 0.0% Still Wine Range
Freixenet was one of the first de-alcoholised wine producers, with Freixenet being the largest internationally-distributed no-alcohol sparkling wine brand worldwide last year, growing by 6.3%.
The new range of Freixenet 0.0% still wines is low in calories and vegan-friendly and has been launched in several markets such as the Nordics, Germany or Poland so far. From January onwards, the portfolio will be also available in Brazil.
Announced as a great novelty in the Brazilian wine market, the Freixenet alcohol-free white, rose and red wines meet the demand from under-served consumers for alcohol-free and low-calorie wines – for drinkers who like to celebrate without restrictions.
