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Beluga Noble Vodka and St Moritz present Beluga Noble Winter collaboration

Press Releases
Last updated: 24/01/2025 at 2:29 PM
By Press Releases
24 January 2025
3 Min Read

The design of Noble Winter edition plays around Snow Polo event motifs that uniquely captures the traditional yet transformative energy of St. Moritz.


Bottle of Beluga St Moritz
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This holiday season, Beluga Vodka and the legendary alpine resort of St Moritz are thrilled to present their first collaboration – Beluga Noble Winter.

Two iconic brands share the same passions for sophistication and hedonism in style. And their co-creation is something you would love to enjoy blissfully while on the top of the world.

Welcome to St Moritz, an ultimate ski destination known for the excellent service and cherished by an haute monde for over 90 years. Hollywood icons, European aristocracy and the global elite have all rushed down these slopes. A tradition of winter sports unrivalled in prestige has grown strong here. The resort twice hosted the winter Olympics and remains the home of the Snow Polo World Cup since 1985 to this day.

St Moritz is an overall joy: a sky-scraping location 1,800m above sea level with splendid deluxe hotels, award-winning restaurants and tender sun shining for 322 days a year; An emblem for a zest for life.

Beluga Vodka appears very like-minded. An iconic brand of unparalleled quality spirit crafted with care and precision. The purest essence of nature brought up by the extraordinary distilling techniques. St Moritz’s hedonistic lifestyle wouldn’t be as lavish without Beluga Vodka-based cocktails. And without pure drink as well – to unfold the full richness of taste, the best pairing for Beluga Vodka is with caviar.

Together, they’ve revisited the classic Beluga bottle for the festive time. The design of the Noble Winter edition plays around Snow Polo motifs to uniquely capture the traditional yet transformative energy of St Moritz.

A recognisable, elongated shape covered with fairy artwork depicting cavaliers at the height of the game surrounded by frosty mountains. A light blue decorative label and a cap pay tribute to St Moritz symbolic palette inspired by a clear sky on a sunny day. The golden matte Beluga fish is attached carefully by hand.

Noble liquid inside remains ‘old but gold’. The finest natural spirit distilled from the finest organic Nordic grain blends with pure spring water and rested for 30 days resulting in the rich, round and full bodied taste of Beluga Vodka.

Beluga Noble Winter represents St Moritz elegance and culture of savouring every moment merged with its sports tradition. The bottle is available in limited numbers exclusively at the resort since last month. 

A kind reminder to true connoisseurs not to miss a catch.

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