Silent Pool Gin, a William Grant & Sons brand, has collaborated with Ascot Racecourse and the Royal Ascot festival in the UK.
The brand, which is distilled in the southern English county of Surrey, will assume ‘official supplier’ status and be served at racing fixtures and events as part of a three-year agreement. The racecourse, also in the south of England, will have a Silent Pool-branded bar in its grandstand as well as at other selected locations around the venue.
Silent Pool will also be the ‘official gin’ of Royal Ascot, the venue’s annual five-day festival. The spirit will be served as part of the ‘Royal Ascot Blush’ cocktail, available throughout the event in June.
Earlier this month, William Grant rolled out a series of sunset-inspired retail experiences for the launch of a GTR-exclusive extension of Silent Pool’s gin stablemate, Hendrick’s.
