William Grant & Sons is targeting the off-premise and global travel retail channels with a limited edition look for five of the seven expressions in The Balvenie’s Cask Finishes core line.
‘A Gift Shaped by the Seasons’ has been created by agency Boundless Brand Design and features artwork from Victo Ngai. The artist has used the four seasons as her influence for the packs, which are available from this month.
The limited run applies to The Balvenie’s DoubleWood 12, Caribbean Cask 14, Madeira Cask 15, Pedro Ximénez Cask 18 and PortWood 21 single malts, although details of how many units of each will be available were not disclosed.
All five are set to go on sale globally in both the off-premise – through spirits specialists – and GTR.
Late last year, William Grant parted company with Søren Hagh less than two years after the executive was appointed as CEO. The privately-owned group has since been led jointly by CFO Graeme Jenkins and CCO Doug Bagley.
