Here’s a round-up of the new launches from spirits brand owners in the week commencing 8 January.
Absinthia Vermut’s Absinthia Absinthe Bleue
- Absinthe, produced in California, 55% ABV
- Launching this week in the US in California, Florida, Louisiana and New York. Also on sale nationwide online
- SRP of US$54.95 per bottle
Global Brands’ be. premix RTD
- RTD cocktails, spirits based. Strawberry Daiquiri, Passion Fruit Martini and Piña Colada, All 8.4% ABV
- Rolling out this week in the UK to the off-premise channel, also on sale online
- SRP of GBP3 (US$3.80) per 20cl can
