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This week’s new spirits launches – 29 May-2 June 2023

Intel Reporter
Last updated: 16/01/2024 at 12:58 PM
By Intel Reporter
7 June 2023
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 29 May.


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SPECIAL OFFER FOR MAY ONLY – 20% OFF GLOBAL DRINKS INTEL ANNUAL SUBSCRIPTION. CLICK HERE FOR FULL DETAILS

Here’s a round-up of the new launches from spirits brand owners in the week commencing 29 May.

Diageo’s Crown Royal Golden Apple Aged 23 Years flavoured Canadian whisky

Diageo has recruited “multidisciplinary artist” Solange Knowles to promote the 23-year-old Crown Royal extension, which should not be confused with the no-age-statemented Regal Apple expression
  • Canadian whisky, 23 years old, flavoured, 40% ABV
  • Released this month in the US available for a limited – unspecified – period
  • SRP of US$249.99 per 75cl bottle, packaged with a suede-finished bag and box

Kamiki Drinks’ Oakpacker The Air Edition American single malt

According to brand owner Kamiki Drinks, Oakpacker is the “World’s first air-harvested water fused whiskey”
  • Whiskey, US, single malt, California, no age statement, 46% ABV
  • Released in the US this month prior to roll-out to “rest markets [sic]” this year
  • SRP of US$125 per 75cl bottle

Douglas Laing & Co’s Scallywag The Chocolate Edition blended Scotch

The Scallywag brand, which features blends of single malts from Scotland’s Speyside region, is joined by the sixth annual release of The Chocolate Edition
  • Scotch whisky, blended, Speyside, no age statement. Aged in a combination of ex-Pedro Ximénez and -Oloroso Sherry casks, 48% ABV
  • Rolling out to markets in Asia Pacific and Europe this week
  • In Europe, SRP of EUR60 [US$64] per 70cl bottle, limited to 4,200 units

Atomic Brands’ Monaco Margaritas RTDs

The four-strong range comprises Lime and Watermelon variants as well as Spicy versions of each
  • RTDs, Tequila-based, 9% ABV
  • Released this month to the US off-premise channel, focusing on convenience stores
  • SRPs of between US$2.50 and $2.99 per 35cl can

Whyte & Mackay’s Fettercairn 18 Year Old single malt, 2023 edition

This year’s expression is the second annual bottling of Fettercairn’s 18-year-old, which has been finished in new, Scottish oak barrels
  • Scotch whisky, single malt, Highlands. Matured in American white oak casks prior to a Scottish oak finish, 46.8% ABV
  • Rolling out to off-premise spirits specialists in markets including France, Germany and the UK
  • In the UK, SRP of GBP200 [US$247] per bottle, available in limited – albeit unspecified – numbers

Whisky Partners’ Limited Whisky 1996 Deanston single malt Scotch

The Limited concept comprises a monthly release of single malts sourced from individual casks, targeting “discerning drinkers or investors alike”
  • Scotch whisky, single malt, Highlands, 26 years old, 53% ABV
  • On sale from 1 June exclusively online on the Limited brand’s website
  • SRP of GBP186 [US$230] per 70cl bottle, limited to 249 units

SPECIAL OFFER FOR MAY ONLY – 20% OFF GLOBAL DRINKS INTEL ANNUAL SUBSCRIPTION. CLICK HERE FOR FULL DETAILS

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