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This week’s new spirits launches – 21-25 April 2025

Intel Reporter
Last updated: 25/04/2025 at 4:46 PM
By Intel Reporter
25 April 2025
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 21 April.


White Claw Tequila Smash and Green Apple iterations
The Green Apple iteration was "a smash hit in the US" prior to the UK launch while Tequila Smash breaks away from the flagship White Claw malt-based formula
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Mark Anthony Brands International’s White Claw Tequila Smash and Green Apple

  • RTDs. Tequila Smash – a tequila-based hard seltzer – comes in Strawberry Lime and Mango Passion Fruit flavours at 5% ABV, while Green Apple is malt-based, like the flagship White Claw brand, at 4.5% ABV
  • Available now in the UK off-premise through multiples Sainsburys, Tesco and Waitrose, among other retailers
  • Tequila Smash has an SRP of GBP2.50 (US$3.30) per 25cl can, Green Apple is sold at GBP2.30 per 33cl can

Clonakilty Whiskey Highball and Gin Soda RTDs

Clonakilty Whiskey Highball and Gin Soda RTDs
The two premixes use Clonakilty's single pot still Irish whiskey and gin as their respective bases
  • RTDs, featuring Clonakilty’s namesake Irish whiskey and Mink Gin, respectively, both at 7% ABV
  • Debuting in Japan this month, available through the Lawson off-premise multiple
  • SRPs of JPY438 (US$3.10) for the Whiskey Highball, JPY350 for Gin Soda, both in 35cl cans

Bacardi Passionfruit

Bacardi Passionfruit bottle next to serve and passionfruits
The latest launch comes as the "flavored rum category is on an upward trajectory, expected to grow significantly over the next five years", according to Bacardi
  • Passionfruit flavoured white rum liqueur, 27% ABV
  • Launching in the Netherlands, Germany, Sweden, Norway, Poland and Luxembourg throughout April and May
  • SRP not disclosed for a 70cl bottle

Figlia Sole

Figlia Sole bottle
Figlia's Fiore brand is joined by another alcohol-free mark, which "features a balance of lemon, peach, black tea and botanical extracts like elderflower and basil"
  • Aperitif, alcohol-free
  • Released in the US earlier this month through selected off-premise operators as well as online
  • SRP of US$43 per 75cl bottle

Cygnet Gin’s Cygnet 77

Cygnet 77 bottle with serve
The hand-blown bottle for Cygnet Gin's latest extension has been designed to "reflect a perfect water droplet"
  • Gin, Wales. Aged for “over” 12 months in ex-Welsh whisky casks and blended with manuka honey, 44% ABV
  • Debuts today (22 April) – World Earth Day – at Harrods in London as a four-week exclusive ahead of wider release
  • SRP of GBP129 (US$173) per 70cl bottle

Dictador Game Changer

Dictador Game Changer bottles
The packaging for Dictador's latest expression has been designed by French sculptor Richard Orlinski and will be available in 18 different colours
  • Rum, source region not specified, matured in a “blend of barrels” filled between 1999 and 2019, 40% ABV
  • Rolling out worldwide from this month to markets including Czech, France, Hungary, Italy, Poland, Romania and Slovakia
  • SRP of EUR170 (US$195) per unit, number of bottles available not disclosed

Kaikyō Distillery’s Hatozaki Triple Cask Reserve

Hatozaki Triple Cask Reserve bottle and box
Triple Cask Reserve will join Hatozaki's core range in the US with importation duties handled by Marussia Beverages' division in the country
  • Whisky, Japan, aged for an unspecified period in ex-bourbon and -sherry before a six-month finish in ex-umeshu plum liqueur barrels, 46% ABV
  • Released in the US late last week, on sale in “most major markets” in the country
  • SRP of US$74.99 per 75cl bottle

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