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This week’s new spirits launches – 18-22 March 2024

Intel Reporter
Last updated: 03/04/2024 at 11:36 AM
By Intel Reporter
19 March 2024
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 18 March.


Bottle of Nomad Single Malt Outland Whisky
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Beam Suntory’s Maker’s Mark Wood Finishing City Series, London Edition American whiskey

  • American whiskey, bourbon, 54.45% ABV
  • Released as a global travel retail-exclusive, on sale in London Heathrow Terminal 5 through Avolta’s World Duty Free Stores
  • SRP of US$95 per 70cl bottle, limited to 720 units
Bottle of and box for Maker's Mark Wood Finishing City Series London Edition
Maker's Mark's Wood Finishing City Series concludes with the London expression, which follows the Frankfurt, New York, Singapore and Sydney iterations

Ian Macleod Distillers’ Edinburgh Gin Key Lime & Ginger

  • Gin, flavoured, 40% ABV
  • Released as a global travel retail exclusive, initially in the UK through operator Avolta 
  • SRP of EUR38.90 (US$42) per 1-litre bottle, in line with the other flavoured expressions from Edinburgh Gin
Bottle of Edinburgh Gin Key Lime & Ginger
The lime & ginger extension will join the three-strong flavoured line from Edinburgh Gin, which includes Rhubarb & Ginger and Strawberry & Peppercorn, also at 40% ABV

Antheum Spirits’ High Roller Bourbon

  • American whiskey, straight bourbon. Produced by Tennessee Legend Distillery, 50% ABV
  • Debuting in the US this weekend, initially at monster truck-themed events and Tennessee Legend’s outlets in Tennessee
  • Special offer SRP of US$39.99 per 75cl bottle, usually $49.99
Bottle of High Roller Bourbon
Antheum Spirits has added a monster truck-fronted bourbon to sit alongisde the Assassin's Creed straight bourbon expression in its portfolio

Cygnet Distillery’s Cygnet Welsh Dry Gin and Tonic RTD

  • RTD, gin-based, 7% ABV
  • Debuted in the UK last week online through the company’s website and on Amazon
  • SRP of GBP42 (US$54) per 12-pack of 25cl cans
Can of Cygnet Welsh Dry Gin and Tonic
Co-founded by Welsh singer Katharine Jenkins, Cygnet Distilleries has added an RTD to its full-strength gin portfolio

Gonzalez Byass’ Nomad Outland Whisky

  • Whisky, sourced from Great Northern Distillery in Ireland, matured for three years in ex-Bourbon casks then transferred to Spain for a further year in ex-oloroso alfonso sherry casks, 41.3% ABV
  • Rolling out to the UK this week
  • SRP of GBP40 (US$51) per 70cl bottle
Bottle of Nomad Single Malt Outland Whisky
The latest expression in Gonzalez Byass' Nomad whisky line started life as an Irish whiskey before spending a year of its maturation in Jerez in Spain

The Boston Beer Co’s Sun Cruiser Iced Tea & Vodka RTD

  • RTD, vodka-based. Four variants – Classic Iced Tea, Lemonade & Iced Tea, Raspberry and Peach, all 4.5% ABV
  • Rollout in the US commenced earlier this month to Arizona, southern California, Delaware, Florida, Maryland, Michigan, New Jersey, New York, Ohio and Virginia (including Washington DC), as well as across New England and to Atlanta. Nationwide distribution expected “later this year”
  • SRP not immediately available, on sale in four-35.5cl-can packs for Classic Iced Tea and Lemonade & Iced Tea along with an eight-can ‘variety pack’ containing two of each variant
Sun Cruiser Iced Tea & Vodka
Sun Cruiser, which is non-carbonated, joins Boston Beer's Truly hard seltzer brand in the company's RTD portfolio

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