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This week’s new spirits launches – 17-21 March 2025

Intel Reporter
Last updated: 21/03/2025 at 4:50 PM
By Intel Reporter
21 March 2025
4 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 17 March.


Bacardi's Dewar's Double Double 21-Year-Old Magma Stone Toasted
The latest expression from Dewar's Double Double line uses Icelandic magma stones in its barrels' preparatory process, allowing for "more precise, even toasting that gently enhances the whisky's fruit-forward character"
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Bacardi’s Dewar’s Double Double 21 Year Old Magma Stone Toasted

  • Scotch whisky, blended, 21 years old. Finished in new French oak and stone toasted using Icelandic magma rock, 46% ABV
  • Available to buy via Dewar’s online shop
  • SRP of US$139.99 per 75cl bottle, on sale in limited – albeit unspecified – quantities

Campari Group’s Wray & Nephew Wray’s 43

Bottle of Wrays 43
The limited-edition release is "not a diluted version but a distinct expression", according to a statement
  • Rum, blend of unaged white Jamaican with pineapple, molasses and other fruits, 43% ABV
  • Available in the UK for convenience store distribution via Booker as well as Amazon
  • SRP of GBP25 (US$32) per 70cl bottle

The Shed Distillery’s Drumshanbo Gunpowder Irish Gin Bruno Vanzan Edition

Drumshanbo Gunpowder Irish Gin Bruno Vanzan Edition
The gin was launched at ProWein in collaboration with Italian mixologist Bruno Vanzan
  • Irish gin, flavoured with viola fig, Italian laurel and Tuscan juniper, 43% ABV
  • Available instore and online at The Shed Distillery, the opening listing was in Metro Italy, with a global launch to follow in Q2 2025
  • SRP of EUR39.93 (US$43.50) per 70cl bottle

Campari Group’s Aperol Spritz Ready to Serve

Aperol Spritz Ready to Serve bottles and packs
The premix of Aperol's recommended serve debuts in the UK over the coming weeks
  • RTD, premix of Aperol with sparkling wine and soda, 9% ABV
  • Rolling out to multiple retailers in the UK from next week
  • SRP of GBP13 (US$16.90) per four-pack of 20cl bottles

Suntory Global Spirits’ Maker’s Mark The Keepers Release

Maker's Mark Wood Finishing Series The Keepers Release 2025 bottle
The 2025 bottling from Maker's 'Wood Finishing Series' "celebrates the team who still rotate each and every barrel of Maker's Mark by hand"
  • American whiskey, bourbon, Kentucky, 54.6% ABV
  • ON sale in the US through the off-premise channel from this week
  • SRP of US$74.99 per 75cl bottle

Jackson Morgan’s Lemon Icebox and Peaches & Cream Liqueurs

Jackson Morgan whiskey cream liqueur bottles
The launch marks the return of the two iterations due to "popular demand" for the spring and summer seasons
  • American whiskey-based cream liqueurs, both 15% ABV
  • Available this month via ReserveBar website and and in select off-premise outlets across the US
  • SRP of $25.99 per 75cl bottle

Fever-Tree and Papa Salt’s Blood Orange Gin Spritz

Can of Fever-Tree and Coastal Gin's Blood Orange Gin Spritz RTD
Fever-Tree has teamed up with Australian brand Coastal Gin for a co-branded premix cocktail (Credit: Fergus Franks)
  • RTD, comprising Fever-Tree’s Blood Orange Soda with Papa Salt’s Coastal gin expression, 5% ABV
  • Released this week to the UK off-premise channel, initially available from multiple retailer Sainsbury’s. Expanding to the Waitrose chain from 24 April
  • SRP of GBP2.90 (US$3.75) per 25cl can

Diageo’s Cîroc Colada

Can of Cîroc Colada
The fourth flavour in Cîroc's RTD portfolio is hitting the UK this week - albeit at a 2% lower ABV than its US version
  • RTD, vodka-based, featuring coconut and pineapple flavours, 5% ABV
  • Launching in Cîroc’s markets, including the UK, this month
  • In the UK, SRP of GBP2.75 (US$3.50) per 25cl can

Radico Khaitan’s Ankahi Zaffran Spiced Liqueur

Bottle of Ankahi Spiced Liqueur
The initial iteration in Radicl Khaitan's Ankahi liqueur portfolio, produced by the company's Rampur Distillery, is making its first appearance at the ProWein trade show in Germany this week
  • Liqueur, India. Saffron-based augmented by 21 herbs including cardamom, cinnamon and coriander, 35% ABV
  • Debuting this week in the US, Europe, Asia Pacific and the Middle East as well as in the global travel retail channel
  • SRP not immediately available, on sale in a 70cl bottle in domestic markets, 1-litre bottle in GTR

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