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This week’s new spirits launches – 17-21 June 2024

Intel Reporter
Last updated: 19/06/2024 at 2:13 PM
By Intel Reporter
17 June 2024
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 17 June.


Bottle of Russell's Reserve 15-Year-Old 2024 Limited Release
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Rémy Cointreau’s The Bruichladdich Twenty One, The Classic Laddie Sherry Cask Edition

  • Scotch whisky, single malts, Islands. The Twenty One has been matured in ex-bourbon (80%) and -sherry (20%) casks to an ABV of 50%. The Classic Laddie has no age statement and was finished in ex-oloroso sherry casks, also at 50% ABV
  • Both expressions are exclusive to the global travel retail channel, debuting in the Lotte Duty Free Singapore outlet at Singapore Changi Airport ahead of wider releases to “key airports” worldwide
  • SRPs of EUR250 for the 21-year-old expression, EUR70 for The Classic Laddie Sherry Cask
Bottles of The Bruichladdich Twenty One and Bruichladdich The Classic Laddie Sherry Cask Edition
While both of these additions to the Bruichladdich portfolio are on sale in GTR only, the 21-year-old iteration (left) is the brand's first age-statemented single malt exclusively for the channel

De Kuyper Royal Distillers’ De Kuyper Draught Espresso Martini and Pornstar Martini Cocktails

  • Premix cocktails, featuring De Kuyper Crème de Café and De Kuyper Passionfruit liqueurs respectively
  • Released to the on-premise channels in Germany and the Netherlands earlier this month ahead of planned roll-out to more markets, including the UK
  • Packaged in 5-litre bag-in-box – the equivalent of 40 serves – for connection to bartaps
Bar taps for De Kuyper Espresso Martini Cocktail and De Kuyper Pornstar Martini Cocktail
Netherlands-based De Kuyper is utilising its namesake liqueur brand for the pair of premix cocktails for Europe's on-premise channel

Maison Giffard’s Café Du Honduras

  • Liqueur, coffee-based. Produced using Honduras Arabica coffee, 25% ABV
  • Debuting this week in markets in Europe and the Middle East through the on-premise
  • In the UK, SRP of GBP20 (US$25.40) per 70cl bottle
Bottle of Cafe Du Honduras liqueur
Café Du Honduras, which Maison Giffard has created with cocktails in mind, claims to have a "lower amount of sugar compared to any other brand on the market"

Campari Group’s Russell’s Reserve 15-Year-Old 2024 Limited Release

  • American whiskey, bourbon, Kentucky straight, 58.6% ABV
  • Rollout commences to selected off-premise operators in the US and across unspecified Asian markets on 1 July
  • SRP in the US of $250 per 75cl bottle, available in limited quantities
Bottle of Russell's Reserve 15-Year-Old 2024 Limited Release
Rather than stick with the annual bottling of a 13-year-old small-batch bourbon, Campari's Russell's Reserve brand has unveiled a 15-year-old limited edition for 2024

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