Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
BCB Berlin 26 Banner - https://www.barconvent.com/berlin/de-de/tickets.html?utm_campaign=RXDE_BCBDE_2026__GDI-Website-Banners&utm_medium=referral&utm_source=pr


This week’s new spirits launches – 17-21 July 2023

Intel Reporter
Last updated: 16/01/2024 at 1:09 PM
By Intel Reporter
20 July 2023
3 Min Read

Here’s a round-up of the new launches from spirits brand owners in the week commencing 17 July.


SHARE

Here’s a round-up of the new launches from spirits brand owners in the week commencing 17 July.

Pernod Ricard’s Havana Club 11-Year-Old Rum

The one-off 11-year-old, which has been aged in American white oak barrels, is an exclusive to The Whisky Exchange
  • Rum, Cuba, 11 years old, 50% ABV
  • An online exclusive in the UK, available this month through Pernod Ricard’s The Whisky Exchange e-tailer
  • SRP of GBP74.99 [US$97.10] per 70cl bottle, limited to 2,400 units

Green River Full Proof Single Barrel, Head Distiller’s Pick #1 Bourbon

Green River Distilling Co is making its Full Proof Single Barrel Bourbon available to the public for the first time
  • American whiskey, Bourbon, Kentucky. Aged for “a minimum of” five years, 59.5% ABV
  • Initially on sale exclusively from Green River’s distillery this Friday [21 July]. Then available to retailers in the US to buy by the barrel
  • SRP of US$59.99 per 75cl bottle

Mirror Margarita “clear” Margarita RTD

Mirror Margarita is the signature cocktail at co-founders Deano Moncrieffe and Emma Murphy’s Hacha agave-specialist bars in London
  • RTF, premix cocktail, 15% ABV
  • Available in the UK off-premise through multiple retailer Sainsbury’s from 17 September
  • SRP of GBP25 [US$32.70] per 50cl bottle – pack size contains five serves

Hikari Shuzo Distillery’s Hakata Japanese whisky

Fukuoka-based Hikari Distillery is bringing the Hakata brand to the US for the first time
  • Japanese whisky, ten, 12, 16 and 18 years old. All matured in ex-Sherry casks
  • Released in the US late last month through importer ImpEx Beverages, in “select” on- and off-premise outlets nationwide
  • SRPs of US$80, $100, $150 and $190, respectively. All four expressions on sale in 70cl bottle

Trejo’s Spirits Zero Proof Tequila

Actor Danny Trejo is looking to follow this week’s alcohol-free tequila launch with an American whiskey, a gin, a mezcal and a rum from his namesake brand
  • Tequila, 0% ABV
  • Available online to consumers in the US through the brand’s official website
  • SRP of US$36 per 75cl bottle

The Old G gin

The brand is founded by Peter Ibrahim, who previously worked for Pernod Ricard and Bacardi
  • Gin, London Dry, 42% ABV
  • Debuting in the US this month, starting in California, Florida, Georgia, Illinois, New Jersey and New York, with additional markets coming online in the country “soon”
  • SRP of US$34.99 per 75cl bottle

Subscribe to Global Drinks Intel now – Head here for details

Previous Article Why being a B Corp should be on your to-do list, by the brands that know – Market Intel
Next Article CEO Albert Baladi with Beam Suntory logo Next drinks CEO prepares exit as Beam Suntory set for change at the top
BCB Berlin 26 MPU - https://www.barconvent.com/berlin/de-de/tickets.html?utm_campaign=RXDE_BCBDE_2026__GDI-Website-Banners&utm_medium=referral&utm_source=pr

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Tall Tower for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/
Banner for Mont Blanc Vodka - https://www.montblanc-vodka.com/intro/

You Might Also Like

Kirin logo

‘Competition in RTD innovation domestically has been intense for around 20 years’ – Kirin Brewery Co’s executive officer of overseas, Kosuke Fujishima, speaks to Global Drinks Intel

7 September 2026
Ardnamurchan Distillery PET bottle

Ardnamurchan Distillery unveils PET bottle for namesake single malt

7 September 2026
Diageo Guinness OOH marketing

Diageo taps into Guinness nostalgia for global marketing campaign

7 September 2026
Baileys x Terry’s Chocolate Orange

Diageo revives limited-edition orange chocolate-flavoured Baileys

7 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative