This week’s new spirits launches – 17-21 April 2023

Here’s a round-up of the new launches from spirits brand owners in the week commencing 17 April.

PepsiCo and Unilever’s Lipton Hard Iced Tea FMBs

Flavoured malt beverages, Lemon, Peach, Strawberry and Half & Half variants. All at 5% ABV
Rolling out to the US this week in the off-premise channel through “national and local retailers and convenience stores” in selected – unspecified – states
SRP not disclosed, available in a 12-can variety pack. The Lemon and Peach flavours are on sale in individual 71cl cans

Bacardi’s Tequila Cazadores Tequila-based RTDs

Premix cocktails, Tequila-based, Paloma and Margarita, both 5.9% ABV
Released in Canada this week, initially in Alberta, British Columbia and the Maritimes. The Paloma variant is also on sale through LCBO off-premise stores in Ontario and SAQ stores in Quebec
SRPs not specified. Both available in 35.5cl cans

Beam Suntory’s Sipsmith Coronation Gin, Hot Honey Gin

Gins. Coronation Gin has spent time in casks previously used by single malt Scotch whisky brand Laphroaig. Hot Honey Gin features honey harvested in London
On sale now online in the UK ahead of King Charles III’s coronation
Priced at GBP35 [US$43] per two-bottle pack. Limited to 150 boxes available to non-members of Sipsmith’s ‘Sipping Society’ subscription platform

Proximo Spirits’ Bushmills 25 Year Old and 30 Year Old single malt Irish whiskies

Irish whiskey, single malts, both carry ABVs of 46%
Released worldwide this month, through specialist spirits off-premise operators
SRPs of EUR850 [US$930] per 70cl bottle of the 25-year-old and EUR2,000 for the 30-year-old

Pernod Ricard’s Royal Salute Coronation of King Charles III Edition blended Scotch

Scotch whisky, blended, comprising 53 malt and grain whiskies, all of which are a minimum of 21 years old,
On sale from this month worldwide through off-premise spirits specialists
SRP of US$25,000 per Dartington Crystal decanter, packaged in a box “inspired by Westminster Abbey”. Limited to 500 units

Campari Group’s Mayenda blanco Tequila

The Boston Beer Co’s Slingers Signature Cocktails malt-based RTDs

“Cocktail Inspired” flavoured malt beverages, 8% ABV
Positioned as a “regional test-and-learn” in the US, on sale from this month in Cleveland, Pittsburgh and parts of New Hampshire
SRP not available, although the “pricing … won’t break the bank”

COOP Beverage Works’ Tampico Hard Punch malt-based RTDs

Flavoured malt beverages, 8% ABV
Released this month to the off-premise channel in 23 US states, including California, New York and Texas
SRPs not disclosed, on sale in four packs of 35.5cl cans as well as in 71cl individual cans

Navy Island Rum Co’s Navy Island Port Cask Finish

Takara Shuzo International’s Tomatin PX Cask 2001 single malt

Scotch whisky, single malt, Highlands, 57.4% ABV
Released this week as a UK exclusive through specialist spirits operators in the country’s off-premise
SRP of GBP395 [US$490] per 70cl bottle. Available in limited – albeit unspecified – numbers