Sign In
Global Drinks Intel Logo - Home
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
OKI Banner - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070


SpiritsEurope director general Ulrich Adam to step down

Henry Mathieu
Last updated: 29/01/2025 at 2:04 PM
By Henry Mathieu
29 January 2025
2 Min Read

The German national has been with the organisation for seven years.


Logo for SpiritsEurope
SHARE

Trade association SpiritsEurope is on the hunt for a new director general as Ulrich Adam lines up his departure.

Having held the position since 2018, Adam announced via a LinkedIn post today (29 January) that he is looking to move on “to a new professional adventure”. He is set to stay in position at the helm of the organisation until mid-March while Brussels-headquartered executive search firm Dober Partners will lead the recruitment process for a replacement.

SpiritsEurope represents 31 national trade associations for spirits producers as well as 11 multinational companies, including Diageo, Pernod Ricard and Campari Group.

SpiritsEurope director general Ulrich Adam
Credit: LinkedIn

“I look back in deep gratitude for having had the opportunity to help steer this unique sector through what turned out to be turbulent times,” Adam wrote. “Whether dealing with tariffs, labels, taxes, more or less strong scientific studies, GI/IP protection issues or getting the new ‘787’ EU Spirits Drinks Regulation over the line.”

Prior to joining SpiritsEurope, he was secretary general of the European Agricultural Machinery Industry Association (CEMA). Before that, he worked in the Brussels office of the international consultancy firm Hill+Knowlton Strategies, advising a wide range of companies and trade associations on EU legislation, with a particular focus on EU policies in the areas of food, health and agriculture.

Global Drinks Intel Review of the Year – The best spirits category intel of 2024

Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
Previous Article Chart showing Remy Cointreau's Quarterly sales 2023-2025 Rémy Cointreau downbeat on fiscal full year after yet another tough quarter – results data
Next Article Outline of Australia in-filled with the Australian flag Tariff removal in China drives Australia’s wine exports in 2024 – data
OKI MPU - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
OKI Tall Tower - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070
Banner for Global Drinks Intel ESG Awards 2027

You Might Also Like

The letters 'E', 'S' and 'G' on Scrabble tiles

The Global Drinks Intel ESG Awards return – redesigned and ready to inspire action

22 October 2026
Jägermeister Orange windmill in Amsterdam Schiphol

Flavoured spirits & liqueurs take flight as exclusives and experiences pay off in global travel retail – Category Intel

22 October 2026
Villa Maria Bubbly Sauvignon Blanc Rosé can

Indevin Group adds carbonated rosé to Villa Maria’s canned portfolio

22 October 2026
Anora Group logo

Anora Group prepares for UK assault, selects Quintessential Brands for distribution

22 October 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative