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Spirits trade group reacts to reduced US-EU tariff rate

Henry Mathieu
Last updated: 28/07/2025 at 5:16 PM
By Henry Mathieu
28 July 2025
2 Min Read

President Trump has also pledged to look at scotch whisky tariffs ahead of his meeting with Prime Minister Keir Starmer.


Scotch whisky being poured
Credit: Dylan de Jonge / Unsplash
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The Distilled Spirits Council of the US (Discus) has described the latest reduction in tariffs between the US and EU as “great news”.

Following negotiations in Scotland between President Donald Trump and EU Commission President Ursula von der Leyen, the two sides agreed yesterday (27 July) to a 15% US tariff on all EU goods – down from the 30% rate previously set to take effect on 1 August. However, the specifics of the agreement remain unclear, with von der Leyen confirming on Sunday that it includes no decision regarding the wine and spirits sector.

Despite this, Discus CEO Chris Swonger welcomed the move, saying he is “optimistic that in the days ahead this positive meeting and agreement will lead to a return to zero-for-zero tariffs for US and EU spirits products, which will benefit not only our nation’s distillers, but also the American workers and farmers who support them from grain to glass.”

He added: “For more than 20 years, large and small distilleries across the US have flourished under a tariff-free relationship with the EU, our largest export market. It’s time to get back to toasts not tariffs.”

Earlier this month, Discus expressed its concern over The World Health Organization’s (WHO) latest initiative that urges countries to implement higher taxes on alcohol.

How is beverage alcohol surviving 2025 in the US? – Market Intel

TAGGED:DISCUS
Henry Mathieu
ByHenry Mathieu
Henry joined Global Drinks Intel as a senior reporter in 2025, having spent two years writing news, features and analysis articles for Just Drinks and Just Food. He has gained WSET Level 2 qualifications both in wine and beer independently.
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