Riboli Family Wines is leveraging its Stella Rose Italian wine brand with a Brandy extension in the US.
The spirits debut, comprising Smooth Black, Honey Peach and Tropical Passion, hits seven metropolitan markets – Atlanta, Baltimore, Chicago, Houston, Los Angeles, Miami and New Orleans – this month. A nationwide roll-out has been slated for early next year.
The 35%-ABV trio – Stella Rosa Smooth Black has blueberry, raspberry and blackberry flavours, Tropical Passion has mango, pineapple and passion fruit and Honey Peach is peaches with honey – have an SRP of US$29.99 per bottle.
Los Angeles-based Riboli, which claims Stella Rosa is “America’s #1 imported wine”, has recruited actor & singer Brandy Norwood – whose stage name is Brandy – to front the marketing activity that coincides with the launch. Details of the campaign, called ‘The Spirit of Stella Rosa’, were not disclosed, although a one-minute ad appeared on Brandy’s YouTube account earlier this week.
