Moonshine specialist Ole Smoky Distillery has added a smaller pack size offering to five of its namesake brand’s flavoured whiskies in the US.
The Tennessee-based craft distiller will increase the pack options for the Peanut Butter, Salty Caramel, Mango Habanero, Peach and Salty Watermelon iterations to include 37.5cl bottles. The smaller sizes will go on sale through the off-premise channel across the US this month.
At the same time, Ole Smoky Salty Caramel will join its other 16 flavoured peers with a 1.75cl pack size.
“It’s important for us to provide customers with a variety of options … , which is why we’re excited to introduce these new sizes of our best-selling whiskey flavours,” said CEO Robert Hall. “We … look forward to continuing to innovate with new products and packaging options that appeal to a range of tastes and preferences.”
Thirteen-year-old Ole Smoky, which operates four distilleries in Tennessee, also sells 25 different flavours of moonshine in the US. Just over a year ago, the company rolled out 5cl shot-size packs for two of its moonshine variants.
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