French winery Maison Saint Aix is promoting its namesake rosé on music streaming platforms, while also signing a sports sponsorship deal for the brand in the UK.
The family-owned company has curated a free playlist, ‘Sea, Aix & Sun’, which is available on streaming platforms Spotify, Deezer and Apple Music. Produced in collaboration with music consultancy Playlister, ‘Sea, Aix & Sun’ is the latest in a series of playlists under the brand’s Spotify profile, which debuted with ‘Serene Sunrise’ in June 2024.
The selection of 30 songs is described as a blend of “Balearic grooves, jazz-inflected house and warm percussion”.
“We wanted to … share the spirit of a Provençal summer with listeners around the world,” explained Maison Saint Aix commercial director Alexandre Carreiro.
Meanwhile, in the UK this week, Aix Rosé also became an ‘official sponsor’ of the British Ladies Open Polo Championship 2026.
The Provence-based company has signed a partnership deal with Cowdray Park Polo Club in the south of England, which will host the competition between 6 and 19 July. Neither the length of the deal nor the amount invested was disclosed.
Based in Aix-en-Provence, Maison Saint Aix produces several brands alongside its flagship Aix Rosé, including Aix White, Saint X Rosé and non-alcoholic sparkling rosé Beau Viva.
