Diageo is preparing the Blue Label expression of flagship blended Scotch Johnnie Walker for the Chinese New Year with the release this week of a limited edition pack.
Johnnie Walker Blue Label ‘Year of the Rabbit’ has been rolled out worldwide and online ahead of the next Chinese, or Lunar, New Year, which commences on 22 January. The packaging has been designed by Shanghai-based Angel Chen, described by the brand owner as a “rising star of the fashion industry”.
Retailing at US$275 per 75cl bottle, the pack will be available “until supplies last”.
Last month, the Gold iteration from Johnnie Walker was the subject of a Diwali-themed promotion in Delhi and Mumbai airports.
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