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‘Efficiency, cost optimisation’ bolsters Zamora Co bottom line in 2024 – results

Olly Wehring
Last updated: 11/07/2025 at 1:39 PM
By Olly Wehring
10 July 2025
2 Min Read

‘We have made the right operational and organisational decisions.’


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Zamora Co has posted a strong performance profits-wise from last year despite a near-3% decline in sales.

The privately-controlled group, which owns the Licor 43 liqueur brand, held its general shareholders’ meeting this week. Subsequently, a statement was issued, announcing a 2.9% top-line fall from the 12 months of 2024, to EUR260m (US$304.6m).

The group chose to focus, however, on its year-on-year rise in net profits of 9.8%, to EUR19.5m, and a marked reduction in its debt level, by 56% to EUR23m.

The statement was light on performance details, referencing only a slight rise in sales contribution from the “international business”, which was offset by a “slight contraction in the more mature European markets”. The 2.9% sales decrease compares negatively to 2023’s + 1% showing and the 20% leap in 2022, when Zamora boasted of having had a record year.

“We have made the right operational and organisational decisions, consolidating the ‘One Agile Global Company’ operating model, which is moving us towards a more agile, efficient and sustainable system,” said CEO Javier Pijoan.

Company president Jose Maria de Santiago added: “The 2024 financial year has tested the group’s vision for the future. Despite the difficulties that the sector is going through due to the generalised change in global consumer trends, we are still committed to consolidating our business model by strengthening the structure, investing in talent, brands and sustainability.”

Late last year, Zamora completed an investment programme for the Villa Massa limoncello that was expected to double the brand’s production capabilities in southern Italy.

‘The trade-down risk is becoming a reality in many categories’ – Zamora Co’s global marketing & innovation director for spirits, Julian Fernandez, speaks to Global Drinks Intel

TAGGED:Zamora Co
Olly Wehring
ByOlly Wehring
Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.
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