Diageo has leveraged its marketing tie-up with actor Stanley Tucci for Tanqueray No. Ten.
The higher-end extension of the gin brand features in two 15-second ads featuring Tucci, who developed an online following for his ‘mixing cocktails at home’ videos during the height of the pandemic. ‘Make It A Martini Night’ will promote Tanqueray No. Ten as the key ingredient in a Gin Martini.
Diageo’s North America division confirmed to Global Drinks Intel that the campaign will run online in the US on Tanqueray USA’s Instagram channel.
The group recruited Tucci as a brand ambassador for Tanqueray last year.
Also this week, spirits rival Pernod Ricard unveiled ‘Immagina Malfy’, a global campaign for the Malfy Gin brand.
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