Convenience store giant Circle K has unveiled two private-label wine brands that are set to roll out across the US.
The ranges are called Sunshine Bliss and Fine Wines, featuring a combined total of 13 SKUs. The former will be on sale in around 3,000 of the operator’s stores in the country with the latter starting out in around 900 outlets ahead of a wider release this year.
Sunshine Bliss, which is sourced from California and priced at “under US$8”, comprises Cabernet Sauvignon, Pinot Grigio Colombard, Chardonnay, Moscato, Pink Moscato, Sweet Peach and Sweet Strawberry. The Fine Wine stable, meanwhile, is priced between $10 and $25 and features Fog Lane Red Blend, Brick & Cole Cabernet, Pine Crest Chardonnay, Momental Pinot Noir, Bella Figura Pinot Grigio and Ivy Ridge New Zealand Sauvignon Blanc.
“By expanding into this category, we are diversifying our adult beverage offering with an exclusive, exceptional wine experience for our Circle K customers at a great price point for everyday occasions,” said Circle K’s senior VP of global merchandising, Sophie Provencher.
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