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Bud Light will leverage its ‘official beer’ sponsorship of the National Football League to introduce the ‘Bud Light Genie’ in its spot. Joining the character in the advert are retired player Peyton Manning, musician Post Malone and the CEO of UFC, Dana White.
The ad will be backed by limited-edition themed packaging for Bud Light, available to consumers in this year’s Super Bowl host city of Las Vegas.
Coors Light’s ‘Chill Train’ is the main character in the spot for Bud Light’s chief rival in the US. The role of the train’s conductor is played by rapper LL Cool J.
A 30-second version will run during the first half of Sunday’s game on CBS.
This weekend’s Super Bowl LVIII will see the Kansas City Chiefs face the San Francisco 49ers. The game risks being overshadowed by the expected attendance of singer-songwriter Taylor Swift, whose partner, Travis Kelce, plays for the Chiefs. Last year, Kelce was announced as an investor in the tequila-based RTD brand, Casa Azul.
Details about the size of the stake he acquired in the brand were not disclosed.
