Craft beer disruptor BrewDog is looking to up its presence considerably in China through a production and distribution arrangement with Anheuser-Busch InBev’s operations in the country.
BrewDog China will be a joint venture between the UK-based company and Budweiser China that will build on the former’s current presence in the market. As well as utilising AB InBev’s sales and distribution footprint, BrewDog will see its brands, led by flagship Punk IPA, produced in-market at Budweiser China’s Putian Craft Brewery in Fujian province.
The “long-term” agreement has been secured at the same time as a similar arrangement between the two in South Korea “with options to collaborate in other Asian markets at a later date”.
China accounts for “less than 1%” of group sales, according to BrewDog, which also runs a branded bar in Shanghai.
Seventeen months ago, the brewer announced a sales, distribution and marketing tie-up in Japan with Asahi.
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