Movie director Baz Luhrmann has been recruited by Bacardi to be the “creative director” of a worldwide activation for gin brand Bombay Sapphire.
‘Saw This, Made This’ centres around a short film that will feature on platforms across ten markets – Australia, Brazil, Germany, Greece, Italy, the Netherlands, New Zealand, Spain, the UK and the US. The “multi-million-dollar” campaign runs on TV and film, video-on-demand and Social Media, backed by out-of-home and PR presence.
A “showcase of the world’s creativity” fronted by Bombay Sapphire will run in London and New York next year, through partnerships with arts organisations including the Design Museum in the UK capital. Specific details about the installations were not disclosed.
Earlier this month, Bacardi announced a change of CFO, resulting in a switch of North America lead.
