Finland’s Anora Group has secured UK distribution for its portfolio of spirits brands, which is debuting in the country this month.
Quintessential Brands became Anora’s exclusive distributor at the start of this month, resulting in what the London-based company said will be the “introducing [of] a collection of globally recognised Nordic spirits brands to the UK market”. Among the brands included in the arrangement are Koskenkorva vodka, Aalborg, Linie and OP Anderson aquavits and Blossa glögg.
Terms of the agreement, including its duration, were not disclosed.
“We are thrilled to partner with Quintessential Brands as our exclusive United Kingdom distributor,” said Anora’s director of global travel retail & expansion markets, Bo Madsen.
“We see tremendous growth potential in expanding our cooperation with these … brands, and together, we look forward to bringing a strong, premium Nordic portfolio to UK consumers.”
In March last year, Anora appointed Kirsi Puntila, at the time the senior VP of the spirits division, as its next CEO after Jacek Pastuszka had stepped down after less than a year at the helm.
