Here’s a round-up of the new launches from spirits brand owners in the week commencing 17 April.
PepsiCo and Unilever’s Lipton Hard Iced Tea FMBs
- Flavoured malt beverages, Lemon, Peach, Strawberry and Half & Half variants. All at 5% ABV
- Rolling out to the US this week in the off-premise channel through “national and local retailers and convenience stores” in selected – unspecified – states
- SRP not disclosed, available in a 12-can variety pack. The Lemon and Peach flavours are on sale in individual 71cl cans
Bacardi’s Tequila Cazadores Tequila-based RTDs
- Premix cocktails, Tequila-based, Paloma and Margarita, both 5.9% ABV
- Released in Canada this week, initially in Alberta, British Columbia and the Maritimes. The Paloma variant is also on sale through LCBO off-premise stores in Ontario and SAQ stores in Quebec
- SRPs not specified. Both available in 35.5cl cans
Beam Suntory’s Sipsmith Coronation Gin, Hot Honey Gin
- Gins. Coronation Gin has spent time in casks previously used by single malt Scotch whisky brand Laphroaig. Hot Honey Gin features honey harvested in London
- On sale now online in the UK ahead of King Charles III’s coronation
- Priced at GBP35 [US$43] per two-bottle pack. Limited to 150 boxes available to non-members of Sipsmith’s ‘Sipping Society’ subscription platform
Proximo Spirits’ Bushmills 25 Year Old and 30 Year Old single malt Irish whiskies
- Irish whiskey, single malts, both carry ABVs of 46%
- Released worldwide this month, through specialist spirits off-premise operators
- SRPs of EUR850 [US$930] per 70cl bottle of the 25-year-old and EUR2,000 for the 30-year-old
Pernod Ricard’s Royal Salute Coronation of King Charles III Edition blended Scotch
- Scotch whisky, blended, comprising 53 malt and grain whiskies, all of which are a minimum of 21 years old,
- On sale from this month worldwide through off-premise spirits specialists
- SRP of US$25,000 per Dartington Crystal decanter, packaged in a box “inspired by Westminster Abbey”. Limited to 500 units
Campari Group’s Mayenda blanco Tequila
- Tequila, blanco, 40% ABV
- Rolling out this week in the US and Mexico
- In the US, SRP of US$70 per 75cl bottle. MXN1,799 [US$100] in Mexico
The Boston Beer Co’s Slingers Signature Cocktails malt-based RTDs
- “Cocktail Inspired” flavoured malt beverages, 8% ABV
- Positioned as a “regional test-and-learn” in the US, on sale from this month in Cleveland, Pittsburgh and parts of New Hampshire
- SRP not available, although the “pricing … won’t break the bank”
COOP Beverage Works’ Tampico Hard Punch malt-based RTDs
- Flavoured malt beverages, 8% ABV
- Released this month to the off-premise channel in 23 US states, including California, New York and Texas
- SRPs not disclosed, on sale in four packs of 35.5cl cans as well as in 71cl individual cans
Navy Island Rum Co’s Navy Island Port Cask Finish
- Rum. Jamaica. Finished for “at least” six months in ex-Tawny Port casks, 46.4%
- Rolling out worldwide this month to markets including Germany, Japan and the US
- SRP of EUR60 [US$66] per 70cl bottle, limited to 4,000 units
Takara Shuzo International’s Tomatin PX Cask 2001 single malt
- Scotch whisky, single malt, Highlands, 57.4% ABV
- Released this week as a UK exclusive through specialist spirits operators in the country’s off-premise
- SRP of GBP395 [US$490] per 70cl bottle. Available in limited – albeit unspecified – numbers
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