Anheuser-Busch InBev continues to diversify its portfolio beyond beer and into new categories with the launch of a flavoured vodka under its Natural Light trademark.
The new flavoured vodka spirit brand is 30% ABV and comes in Lemonade, Strawberry Lemonade and Black Cherry Lemonade flavours that will be available in 750ml and 50ml bottles.
“Natural Light is constantly looking to innovate to meet the evolving flavour preferences of our fans. Nothing is off the table,” said Daniel Blake, Group VP, Budweiser & Value at Anheuser-Busch. “Flavoured vodka is one of the fastest-growing segments in spirits, and we knew Natty was the brand to…set us apart.”
Hot on the heels of other innovations this year, Natty Vodka is joining the lineup of new Natural Light offerings, including Naturdays Frozen Icicles, Natural Light Sour Seltzers and Naturdays Pineapple Lemonade.
Natural Light Vodka carries a suggested retail price of $14.99 for a 750ml bottle.
