Amsterdam. Dutch spirits group Lucas Bols N.V. has announced the intended acquisition of Tequila Partida from the Shansby Trust and Edrington USA, Inc.
The intended acquisition strengthens Lucas Bols’ portfolio with tequila, one of the fastest-growing spirits categories in the United States and a key ingredient in the leading Margarita cocktail.
The ultra-premium Tequila Partida brand comprises the La Familia and Roble Fino product ranges. The intended acquisition capitalises on three attractive trends: Tequila is a high-growth spirits category in the United States; Within the tequila category, ultra-premium tequila is showing accelerated growth; Cocktails are a high-growth segment in the spirits market, with tequila as a key ingredient for the Margarita: the number one cocktail in the United States.
Tequila Partida strengthens Lucas Bols’ brand portfolio and can seamlessly be added onto the Lucas Bols USA distribution platform, with select other markets around the world to follow in due course.
Lucas Bols intends to finance the purchase price of the acquisition, including a fixed and variable component, by means of an equity issue. Major shareholders of Lucas Bols have committed to participate in the intended equity issue to finance the acquisition
Huub van Doorne, CEO Lucas Bols said: “Complementing our portfolio with the ultra-premium Tequila Partida brand provides Lucas Bols with the opportunity to tap into one of the hottest segments in spirits. We see ample opportunities to grow this brand, not only in its home markets the United States and Mexico, but also in select other markets around the world. We have a strong track record of successfully adding brands to our platform and growing them from there, as evidenced by Passoã, Nuvo and Pallini. With our strong distribution capabilities in the United States I am confident we can grow Tequila Partida beyond pre-COVID-19 levels.”
The acquisition is expected to close in the first quarter of the 2022 calendar year
