Covid-19 didn’t knock Tequila and mezcal off their North American growth curve and category players are predicting further gains ahead. Joe Bates reports.
Agave spirits continue to grow in North America despite the ongoing impact of the Covid-19 pandemic. Sales of tequila and mezcal in the US grew 30.1% by value to $5.2bn in 2021, according to the Distilled Spirits Council of the US (Discus), while volumes jumped by more than a fifth to reach 26.8m cases.
“We doubled our volume in 2020, and then posted growth of more than 200% last year,” reports a bullish Chris Moran, founder and
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