Dear Drinks Executive,
Welcome to the April issue of Global Drinks Intel.
The ongoing war in Ukraine is obviously an enormous and unnecessary human tragedy. The drinks industry has inevitably been caught up in events. Yuriy Sorochynskiy, CEO of Ukrainian flagship vodka producer Nemiroff, in a moving letter to Intel, describes the challenges facing the nation and the impact on the company. It is a must-read.
Agave spirits (tequila and mezcal) and American whiskey have been two of the big winners in North America during the pandemic (as highlighted in Discus’s
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