Dear Drinks Executive,Welcome to the March issue of Global Drinks Intel Magazine.We cover a lot of ground in this issue. One of the changes within the drinks industry in recent years has been the tendency by the major drinks groups to look at the market as much by drinking occasion as category. We have started to do the same and this issue we look at the revival of the high-energy drinking occasion. With the post-pandemic reopening of the on-premise, Jaq Bayles draws a parallel with the original Roaring Twenties, when we were coming out of the period marked by the Spanish Flu and World War On
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