The market for kegged wine remains small, but the format is a valuable option that appears to have been overlooked by an on-premise channel overwhelmed by more immediate challenges.“Alongside refill/reuse, bulk shipping and lightweight glass,” says wine sustainability consultant Anne Jones (below), "draught is one of the most credible ways to decarbonise wine served by the glass. It isn't a universal solution for all wine, but it is highly relevant for high-throughput on-trade.” In the US, wine-on-tap supplier Free Flow Wines ships to all 50 US states and says de

Why has wine on tap failed to catch on in the on-premise? – Consumer Intel
The use of kegs in the on-premise is more sustainable, efficient and saves costs compared with alternative formats. But, why is more wine not served on tap in the channel?

The market for kegged wine remains small, but the format is a valuable option that appears to have been overlooked by an on-premise channel overwhelmed by more immediate challenges.
Jess joined Global Drinks Intel as deputy editor in January 2026 following a stint as a freelance journalist in Panama. She was previously deputy editor at Just Drinks.
She has bylines in other industry titles including The Buyer, Fine Lees and Just Food, and has been a sub-editor at The Daily Mail.


