India’s spirits drinkers are trading up - Surging disposable incomes and a swelling middle class are driving unprecedented demand for premium whiskies and craft ginsYouth and women are reshaping traditions - Younger LDA and female consumers are breaking taboos, driving innovation in local craft spirits and cocktail culture across urban IndiaBureaucratic barriers linger - While India’s spirits revolution accelerates, complex state regulations, high taxes and advertising restrictions remain stubborn barriers for domestic and international brands alikeIndia’s domestic spirits industry is in
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
