Sign In
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
  • News
    • Beer
    • Spirits
    • Wine
    • Environmental, Social & Governance
    • Financial Results
    • Marketing
    • Mergers & Acquisitions
    • New Product Development
    • From the Industry
  • Intel
    • Comment
    • Interview
    • Category Intel
    • Consumer Intel
    • Market Intel
  • Awards
    • Global Drinks Awards
    • New Product Awards
    • ESG Awards
  • Magazine
  • Newsletter
  • Subscribe
  • Contact
Search
Banner for Global Drinks Intel ESG Awards - https://gdiesgawards.com/categories/


How airport selections shape whiskey/whisky choice and price point in global travel retail – Category Intel

Garry Stasiulevicuis
Last updated: 27/08/2024 at 1:43 PM
By Garry Stasiulevicuis
27 August 2024
5 Min Read

In this, the second of a new series analysing the changing dynamics in global travel retail, Pi Insight’s Garry Stasiulevicuis draws on data from the company’s ShelfTrak tool to explore how the whiskey/whisky category differs across key global airports.


Close-up of a bottle of brown spirits being poured into a glass
Credit: Eva Bronzini/Pexels
SHARE
An analysis of whiskey/whisky offerings across 30 major airports worldwide reveals intriguing insights into how location can influence choice. From average prices to the number of SKUs and the dominance of subcategories, each airport provides a distinct shopping experience for the whiskey/whisky connoisseur.Asia’s Hong Kong International Airport, for example, boasts one of the most extensive selections, with more than 330 SKUs. The airport prominently features single malts, which account for over 73% of its offerings from the category. This emphasis on premium whiskies aligns with the contin

This article is available to Global Drinks Intel members only.


Click below for details on how to join the Global Drinks Intel community.


Subscribe for UNLIMITED Access


Already a member?


Log in here to read the article in full.


If you work for any of the following corporate subscribers to Global Drinks Intel,

head here to activate your access.


  • AB InBev
  • Bacardi
  • Campari Group
  • Diageo
  • Moët Hennessy
  • Pernod Ricard
  • Proximo Spirits
  • Suntory Global Spirits
  • William Grant & Sons

Garry Stasiulevicuis
ByGarry Stasiulevicuis
Follow:
Garry Stasiulevicuis is MD of ShelfTrak, an AI-powered business that transforms data into actionable insights by analysing store-level execution across the leading 50 airports and 70-plus stores. For more details, visit www.shelftrak.com
Previous Article Four expressions in the Bowmore Sherry Oak Collection This week’s new spirits launches – 26-30 August 2024
Next Article Interior of stillhouse at Hakushu Distillery Suntory completes Hakushu distillery’s 50th-anniversary upgrades
OKI MPU - https://www.oki.com/uk/printing/label-printer/?utm_source=OKI+Web+Chat&utm_medium=Bing&utm_campaign=Global+Drinks+Awards&utm_content=ACTFUND-1070&activity_code=ACTFUND-1070

The Newsletter

Sign up to receive our newsletter email

  • The very latest news from across the world's beverage alcohol industry
  • Cutting-edge intel from our in-depth category & market analyses, backed by benchmark industry data
  • The best insight on your competitors from our interviews with the industry’s leaders

This field is for validation purposes and should be left unchanged.

Follow on Social

Linkedin Twitter
Whisky Live Paris 26 Tall Tower - https://www.whiskylive.fr/en/ticketing/
Global Drinks Awards Banner - https://globaldrinksawards.com/

You Might Also Like

Kirin logo

‘Competition in RTD innovation domestically has been intense for around 20 years’ – Kirin Brewery Co’s executive officer of overseas, Kosuke Fujishima, speaks to Global Drinks Intel

7 September 2026
Ardnamurchan Distillery PET bottle

Ardnamurchan Distillery unveils PET bottle for namesake single malt

7 September 2026
Baileys x Terry’s Chocolate Orange

Diageo revives limited-edition orange chocolate-flavoured Baileys

7 September 2026
Arbikie The Signature bottle plus box

This week’s new spirits launches – 7-11 September 2026

7 September 2026
Linkedin Instagram

What next?

  • Sign up to our FREE newsletter
  • Subscribe
  • My Account
  • Sign up to our FREE newsletter
  • Subscribe
  • My Account

About

  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions
  • Contact
  • Privacy Policy
  • Cookie Policy
  • Terms & Conditions

Copyright © 2026 Global Drinks Intelligence Limited. All Rights Reserved

Built and Managed by Kukoo Creative