At the start of July, Global Drinks Intel travelled to Paris to hear about Pernod Ricard’s approach to the premix cocktail segment. Who better to shed some light than Fredrik Syren, the group’s global MD of RTD & convenience.
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
