Santa Rosa, CA. With the pandemic continuing to distort the marketplace, the bw166’s beverage alcohol servings index increased 4.7% to 130.7 in 2021. This index measures product shipped into the market and is the most significant growth ever seen says the research firm.
The growth is primarily driven by the substantial increase in imported products attributable to restocking of inventories worked down in 2020, reversal of tariff impacts, and small brands getting back into the market. While supply chain disruptions may maintain elevated shipments into 2022, within the next 12 to 24 months, there will likely be a partial reversal in the servings index to more historical norms.
The five-year CAGR for the servings index is 1.76%, with half of the growth coming in 2021.
The overview also includes an annual review of all metrics:
• Consumer spending on beverage alcohol rebounded, reaching $289.2bn, a 14.7% increase over 2020. The major shift is attributed to the reopening of on-premise channels.
• Beer volumes were 210m barrels, a 2% increase over 2020 with 82% of the growth driven by imports.
• Wine volumes were 476m nine-litre cases, a rise of 4.6%. Domestic wines only grew 0.9%. Import growth was driven by an 8.3% growth of still wines attributed to restocking and vermouth imports, a 41.7% increase of sparkling wine, and an 11.4% increase in flavoured wine beverages.
• Spirits volumes were 272m nine-litre cases, +9.3%. Domestic volumes were up 6.7%, with key drivers being cordials/liqueurs and cocktails. Imported spirits were up 14.9% – the biggest drivers were tequila and whisky.
Additional key five-year metrics for the industry include:
[] Beer has lost 3.7% share of servings
[] Wine has gained 0.5% share of servings
[] Spirits has gained a 3.2% share of servings.
[] Consumer expenditures have grown 3.6% per year, indicating the continued trading up of consumers compared to the Servings Index growing 1.8% annually.
[] Five-year CAGRs for volume growth are 0.2% for beer, 2.5% for wine and 4.2% for spirits.
The company said: “Despite the continuing pandemic, 2021 was a good year for the beverage alcohol industry. However, 2022 will be more challenging with a continuing fight for share between beer, wine, and spirits.”
Total US beverage alcohol sees the “most significant growth” ever seen in 2021, says bw166
Santa Rosa, CA. With the pandemic continuing to distort the marketplace, the bw166’s beverage alcohol servings index increased 4.7% to 130.7 in 2021. This index measures product shipped into the market and is the most significant growth ever seen says the research firm. The growth is primarily driven by the substantial increase in imported products […]
