Miles Beale has been the chief executive of The Wine & Spirit Trade Association since mid-2012. Prior to his decade-plus as the head of the London-based industry body, which holds a register of around 350 members, his career has included a handful of roles in various UK governmental departments, including two-and-a-half years with the Department for Environment Food & Rural Affairs (DEFRA).
Global Drinks Intel: Is the role of a trade association the same now as it’s always been?
WSTA chief executive Miles Beale: The fundamentals are still the
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