Earlier this week, Pernod Ricard hosted its latest 'Capital Markets Day' series of presentations in Paris. CEO Alex Ricard, along with senior group executives, used the analyst-facing event to unveil the company's 'Conviviality Platform', a business model designed to target sales growth going forward.
The problem that the model has been introduced to resolve, according to group MD of global business development Christian Porta, is the increased fragmentation of consumer demand.
"One of the biggest evolutions in spirits has been that today’s consumer is no longer as loyal to a brand
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
