Gin is experiencing a surge in interest at higher price points in the US and looks set for a bright future in North America. Joe Bates digs deeper.
Super-premium gin is enjoying strong growth in North America thanks to the reopening of the on-premise after pandemic closures and a resurgence in interest in classic gin-based cocktails.
According to the Distilled Spirits Council of the United States (Discus), in 2021, gin volumes declined by 178,000 cases to 9.98m cases, but the super-premium segment leapt by 121.9%. Higher-priced gins may be performing well, but the overall category i
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
