BuzzBallz founder Merrilee Kick shares the history of the RTD brand that has grown to 35 variants and almost 7m in case sales – almost all of which hail from just one market.
In 2010, Merrilee Kick was a high school teacher in Texas dealing with a rocky relationship, two teenage sons and financial challenges. The then-48-year-old was holding down two full-time jobs while studying for a master’s degree at the same time.
Put mildly, Kick’s future seemed uncertain. Then, she went shopping for tennis balls.
The idea for BuzzBallz came to Kick from the plastic containers
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
