The week started with Campari Group announcing the planned takeover of American whiskey brand Wilderness Trail. Barely two months ago, the brand owner lined up the acquisition of banana-flavoured Bourbon Howler Head. Speaking to Global Drinks Intel, CEO Bob Kunze-Concewitz explains the rationale behind Campari’s recent shopping spree.
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
