The oft-used trope when talking about tariff wars is that nobody wins. Amidst the maelstrom of the current trade rows, however, we think we may have found a potential victor in Treasury Wine Estates. And, goodness knows, the group has paid its dues in recent years.Let us scene-set first and rewind to November 2020. Almost overnight, Treasury saw China, until then the company's main growth driver, disappear when the country's ministry of commerce (MOFCOM) implemented anti-dumping tariffs on wine imports from Australia, with immediate effect.For Treasury, the impact was not only swift but also
Is boom time around the corner for Treasury Wine Estates? – Comment
If Australia can remain on the sidelines of the US’s tariff tiffs with the rest of the world, Treasury Wine Estates might have even more to write home about in 2025.

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.



