Earlier this week, Pernod Ricard confirmed a majority-stake purchase in peanut butter-flavoured whiskey Skrewball. Global Drinks Intel caught up with the brand’s co-founders, Brittany and Steven Yeng, to learn more about the transaction.
Married couple Steven and Brittany Yeng divested majority control of Skrewball to Pernod Ricard this week [Credit: Walking Eagle Photography]
Global Drinks Intel: What size is Pernod Ricard’s stake and how much did they pay for it?
Steven Yeng: We’re not allowed to disclose this because of a non-disclosure agreement.
GDI: Why Pernod Ricard?
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- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
