“It took some time to find our space in the culture of a tequila-led company” – Global Drinks Intel speaks to Bushmills brand director Donagh McHenry and Proximo Spirits marketing director Michael Cockram

This article was initially published in the July issue of Global Drinks Intel magazine. Earlier this year, Proximo Spirits officially opened a new distillery for its Bushmills Irish whiskey brand. The facility, adjacent to the Old Bushmills Distillery in Northern Ireland, is part of a sizable investment by the brand owner into Bushmills' single malt distilling and maturation operations over the last five years. Global Drinks Intel spoke to Bushmills global brand director Donagh McHenry and Proximo's global marketing director, Michael Cockram, at the event. Global Drinks Intel: How