Trade show season is just around the corner, as the visit of Wine Paris' CEO to London three weeks ago attests to. This week, it's been the turn of the director of the ProWein exhibition in Germany, Peter Schmitz, to speak to UK-based media ahead of the next iteration of the event in March. Global Drinks Intel editor Olly Wehring quizzed Schmitz on his plans for the show.Global Drinks Intel: How are things progressing for ProWein 2025?ProWein director Peter Schmitz: Our plans are in full swing. We’re expecting similar exhibitor numbers as this year’s exhibition – around 5,000 from abou
‘In the past, I feel that ProWein grew too fast’ – ProWein director Peter Schmitz speaks to Global Drinks Intel
‘There is competition and it’s not just Wine Paris.’

Olly has been reporting on the beverage industry as a B2B journalist since 2003. He spent 18 years at Just Drinks, 16 of which as managing editor. Since joining Global Drinks Intel in 2022, he's interviewed the CEOs for brand owners including AB InBev, Campari Group, Carlsberg, Heineken and Suntory Global Spirits and has a bulging contacts book from across beverage alcohol worldwide.


