Following on from our time with Carlsberg's CEO, we pull in Campari Group CEO Bob Kunze-Concewitz, to learn more about how the company is looking to approach 2023.
Global Drinks Intel: What was your overriding takeaway from 2022?
Campari Group CEO Bob Kunze-Concewitz: We have seen it for quite some time now but it becomes ever more clear in this inflationary and recessionary environment that we need to shift from a volume culture to a value culture. For us, it means the need to further accelerate our premiumisation journey, a direction we had already embraced and that we're bringing forw
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If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
