You don’t need to be an agave expert or even an aficionado to know that tequila has been on a roll of late. While there are some concerns regarding the 4.2% drop in tequila production in 2023 - more on this later - the category has been on fire since at least 2017, more than doubling in size over the last six years, according to data from industry body Cámara Nacional de la Industria Tequilera (CNIT).Coupled with this impressive growth has been a seemingly sustainable premiumisation trend that has seen strong increases in the volumes of the premium, super-premium and super-premium-plus segm
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