Thanks to the cocktail boom and the growth of the no- & low-alcohol sector, demand for cocktail bitters has grown significantly in recent years. The range of bitters, used in small quantities predominantly to flavour cocktails, has also developed considerably, with savoury and unusual flavours more prominent, while many new companies have entered the market.Surviving in a crowded market isn’t easy. “New entries in the bitters category keep coming," says the joint MD of Germany's The Bitter Truth, Stephan Berg, "even if most are not overly successful due to the saturation of the marke
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
This article is available to Global Drinks Intel members only.
Click below for details on how to join the Global Drinks Intel community.
Already a member?
Log in here to read the article in full.
If you work for any of the following corporate subscribers to Global Drinks Intel, head here to activate your access.
- AB InBev
- Bacardi
- Campari Group
- Diageo
- Moët Hennessy
- Pernod Ricard
- Proximo Spirits
- Suntory Global Spirits
- William Grant & Sons
